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Objectives and Desired Outcomes Untitled-27

Leads Untitled-27

Email Templates Untitled-27

Introductory Portal Untitled-27

Calendly Untitled-27

Features, Benefits, Talking Points, Sales Assets Untitled-27

Campaign Game Plan

On this page you’ll find the overall game plan for this campaign.

In the next 6 business days (July 5th – July 12th), the goal is to generate $24,000 in revenue.

2 DHS Matchmakers Packages Daily @ $2,000 X 6 Days = $24,000.

To reach 2 sales per day, we need to average 10 kept appointments daily, and we need to generate a 20% closing rate.

Historically, our closing rate has been approximately 10%. Here are the factors we are adding to the equation to increase closing rate:

  1. We are adding William Randolph’s DHS expertise as the center point of the Value Proposition.
  2. We are targeting a higher-quality lead base in terms of alignment with DHS purchasing AND business revenue / maturity.
  3. We are leveraging two powerful narratives – first is end of the Fiscal Year opportunity, second is the newly released Small Disadvantaged Business (“SDB”) goal initiative being increased from 5% to 15%, and the subsequent impact this is having on agencies like DHS seeking new SDB firms.

Here are the steps we will take to ensure a high-quality, high-impact campaign:

  1. Leads will have “hyper-targeted” custom communication in the email. Example – if a company has DHS contracting history, we’ll be referencing it in the email. Same if they are listed as an SDB.
  2. Your Calendly appointments will specifically reference the type of lead. We will have four calendly appts feeding you. Those with DHS contracting history, those that are SDBs, those that are both, and those that have neither attribute.
  3. All of the leads will EITHER have DHS experience OR will have been in business at least 2 years, will have at least $250,000 in annual revenue, and will have a primary NAICS code that is one of the top 20 that DHS has contracted for since the beginning of FY21. Additionally, no “non-professional” emails will be accepted.
  4. For each of the 20 primary NAICS we are addressing, we will have a custom portal for that NAICS code. The custom portal will include a Market Snapshot report from DHS for their primary NAICS as well as a “top level” heat map showing which agencies within DHS buy their services.
  5. Each portal will contain a “DHS Engagement Journey Infographic” that helps you explain the journey with visual representation as opposed to simply explaining it verbally.
  6. Each portal will have a welcome video from William directly encouraging them as to the benefits of our DHS Matchmaker offering.
  7. For the first time, we’ll do a “Final Push” webinar two days before registration (on the 12th). The webinar will be hosted by William, Catherine and Reshona. At the end of the 30 minute webinar, all attendees will be given a “final offer” to get in before the registration deadline. For anyone that signs up from the webinar, Catherine and Reshona will receive split commissions (10% each).

Throughout the rest of this portal, you’ll have access to the following campaign elements:

Lead files,

William videos,

Feature / Benefit summarization,

Visual sales tools,

New July DHS portal link,

Email samples for all 4 groups (DHS experienced, SDB, both, neither)